Clear – Connected – Conscious

The Wholehearted Academy offer trainings, coaching and mentoring.

The WoW Program

Wholehearted Leading Woman, is a 90-days training program in integrated self-leadership. You do it alongside your employment, as your own entrepreneur, as part of starting your own business or to do something new that is closer to the one you are today. You get access to a complete course package that combines digital self-study with physical workshops, online group sessions and individual coaching plus a Facebook Forum. You have my support throughout the process.

WoW Branding Intensive

A six months’ intensive online group training designed to connect you to your higher purpose, sharpen up your brand and create greater success in your business.

You are a female business owner, ready to shine your light and expand your business by creating an integrated brand that really stands out and that mirrors your highest potential.

Every second week we meet online for a 90 minutes’ group session. Step-by-step you will be guided through the process of creating a contemporary brand. Each session contains live in-person topic introduction by Josefin Lassbo, group exercises and Q&A´s. In between each session, you will work individually with assignments that moves you intensively forward.


  • Your genius and the purpose of integrated business
  • Your clients and unique offer
  • Product development and packaging, raising the numbers
  • Strategy and Sales, selling without being “salesy”
  • Creating core communication
  • Leadership and partnership

Wholehearted Leader

Wholehearted Leadercreating a successful organization in a new era

A 6-months program for the bigger organization facing change.


  • Greater wellbeing
  • More effective teams
  • Better capacity to manage change
  • Greater creativity and innovation power
  • Safer ability to prioritize and make decisions
  • A personal toolbox


All systemic shifts are invoked by the outside world, but from a systems perspective, all sustainable development must start with the smallest constituent that is the individual, from which to reach the smaller system that is the working group and from there further out into the entire organization or society. In order for this to be possible with lasting results, unlike temporary punctual efforts that easily slip back into old tracks, a systematic work in a safe context is required, which works in parallel with both individual and group.

Wholehearted Leader –creating a successful organization in the new time, is a 6-month program that you do alongside regular duties. The purpose is to find a deeper meaningfulness in your professional roles and understand how each one can contribute with their unique gift to create a strong team and a viable company. Since it is impossible to separate out only a part of an entire individual, it also means that every participant individually will find a better overall life balance and other positive side effects such as, for example; more energy and creativity, greater sense of context and adequacy, more joy and deeper relationships.

This program is aimed at the organization or group that is in or before change. Perhaps some basic conditions have changed, without the organization having changed and being updated at the same rate. There has become a gap between what you want to be and what you actually are.

Step by step you are being guided to a natural flow of clarity, drive and meaningfulness by helping each one of the group discover their unique ability and understanding of how it can be integrated in the future and contribute to strengthening the group.


As my Coaching client, I will provide you the most effective support, on monthly basis. We both commit to make sure you get what and where you want. If you are interested in coaching, please contact me, so we can set up a meeting to find out if we are a good match, what you want to get in your life and career, and what your optimal pace to get there looks like. You pay a monthly fee.


I take on a limited number of clients for a deeper personal commitment like Mentor for 6-12 months. Then I personally hold your hand through the whole journey from your present state to your desired state, developing your brand, your business and your leadership. I work only on this level with individuals I know I can make a big change and that can make a big difference in the world. It means a combination of how we fit together, what results you want and how ripe you are for change. We work together as long as you feel you need me and get the results you want. Usually it is about 6 months, but it can range from 3 months to 1 year. If interested, contact me for an interview. Unique customized design, tailored to your needs.

Together we work with you at all levels; practical, emotional, spiritual and professional in order to create the results in your business and in your life you wish for.

Josefin is and has been a fierce mentor with great dedication in both me and the company. She is a warm person who quickly get connected to you and she has a good humor, we had a lot of fun. She makes business more colorful and has a keen sense of aesthetics and insights into how the business world works. For us, the mentoring time has meant a lot in terms of insights and advice on entrepreneurship, business and business plans, but perhaps even more importantly, it has been the network that Josefin actively shared. She’s a real asset!“/Filip Askviken, Metapic

Pro Bono

Free engagements

If the case is right and contributing to a better future for many, I am happy to give my time Pro Bono. For example, as ambassador for the film HOME and as jury member in the largest Innovation Competition in the Nordic countries: Venture Cup. I also take on Mentoring and Coaching, guiding young entrepreneurs and growth companies in business development and personal leadership.