Holistic branding and leadership connecting your dots

Scandinavia’s #1 Holistic Branding Expert for Women

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Why Wholehearted Woman?

To succeed in both your personal and professional life as a woman, you need to achieve balance in all aspects of your life. You need to connect to your feminine roots in order to keep sight of who you are in a world where rules are often defined by men.

Achieving this balance will be key to your ability to center yourself and your ability to create your desired future.

That is success!

Awarded Best Feedback-Giver for innovation start-ups in Sweden 2017

Josefin Lassbo is a though-leader in the area of personal leadership and change management, meaning the ability to create a goal and lead the progression towards it, uniquely combining design thinking, which means being solutions orientated, with a natural holistic mindset, as in addressing the total picture of the situation. Starting her career in the early eco-fashion movement she won the award as the Business Rookie of the year at Business Region Gothenburg by bringing sustainable fashion to a different level through co-branding with SAAB/GM.

Josefin Lassbo letters
Josefin Lassbo writting

“Warm, funny, smart.” The Entrepreneur Josefin Lassbo won the hearts of the audience when she was speaking at the breakfast for 220 participants. Talking about anything else than a success is impossible.

The toughest periods can often be turned around to be the best – that’s where you learn the most. The most challenging is being resilient and never give up. It can be tiring and feel hard. How many times can a person raise again, is the thought being awakened, and that’s why Josefin Lassbo is so very impressive.

Chalmers Bloggen


What can you expect from Wholehearted Woman?

I help professional women torn between overwhelming responsibilities and self-judgement map her personal definition of success to design a life, and career, that is a true expression of her heart.

Typically, my clients experience a sense of “seeing the whole picture” and fulfillment as well as the ability to naturally create their future around a clear and connected inner-space.

I really can recommend this amazing course. You have succeeded in making me wholehearted and focused. It feels like I’m bubbling with energy in front of everything now. ”

Laila, Gothenburg

What are Wholehearted Woman Trainings?

If you are longing to become a strong leader in your area of expertise, have a bigger impact, experience more joy and flow effortlessly, discover a deeper sense of meaning, embed creativity in your life and attein sustainable success… basically a life of balance and WOW!

The Wholehearted Woman Trainings address key areas of your life, such as who are you? What is your purpose? How can you create a meaningful life for yourself where you can stay creative, contribute and grow as a human being? How can you be and stay conscious, focus and make use of your talent each day to make a difference?

Josefin Lassbo’s 7-step Reflective Circle manifestation system will train you to master the following areas in your life:

is to see things for what they are, without judgment.


is to look for alternatives and find strength in your own decision.


is to allow the development process and follow your development.


is to be determined in creating something of value.


is to reach out to others with your purpose.


is to make your plans reality.

Connection is your natural flow once you have mastered the training’s six parts.

Wholehearted Woman’s wants its practitoners to connect to their roots, heart, power, clarity, intuition and integrity. Its also about connecting to other people, all living creatures and life itself.

This leads you to a life where you are no longer experiencing alienation, thus empowering togetherness and where things start going your way towards coherence.

No Life-puzzle

Stop chasing after and learn to receive.

Speaker Engagements & Workshops

Discover Josefin Lassbo’s unique approach to personal and professional transformation.
 Josefin Lasbo in the press

In the press…

“Josefin Lassbo is probably not as famous as she ought to be. A Swedish designer who rose to fame for her environmentally-friendly fabrics and Fair Trade ethics, today Lassbo is pioneering a holistic approach that has ripples far beyond the fashion world.”

Nordic Reach

“The Business Rookie of the year is passionate for sustainable fashion design.”

Göteborgs Posten

“They want to change consumer society and make waves in the fashion world with their powerful philosophy. Reflective Circle are all about being able to stand for what you do. And make cool clothes at the same time.”

Plaza International

Dagens Industri, Italian Vogue, The Independent, Göteborgs Posten, Plaza, Plaza Interantional, Saab Magazine, Nordic Reach, Nya Värmlands Tidning, Habit, Core Magazine, Eco Queen, Goda Nyheter, Realekonomi, Lerums Tidning, Damernas Värld et al.

What they say about Josefin